September 3, 1997 - Several days after the tragic death of Diana, Princess of Wales, and the day before Mother Theresa of Calcutta passed on, inspiration struck. The world mourned and the Heartfelt Crests, joining the material, "felt" with the shape of a "heart", to express the "heartfelt" emotion we were sharing, was created. Humanity it seemed had discovered that we were a family, and that the death of two beautiful souls made all our hearts skip a beat. We mourned together.

The idea went from a concept to distribution in only three days, including creating an industrial cutting die, acquiring felt and pins, cutting the hearts, organizing volunteers, getting permission from city venues churches, the city and skydome. Everyone involved went well beyond the call of duty and the Heartfelt Project was a tremendous success.

September 7, 1997 - Memorial Services are held at Toronto's Skydome. Thousands attend, burn candles, wearing Heartfelt Remembrance Crests.

September 8, 1997 - Heartfelt crests are delivered to churches and distributed to those attending  memorial services. At St. James Cathedral in Toronto a cousin of Lady Diana attends and wears a Heartfelt Crest to the service.

Throughout September Heartfelt crests are distributed through various City Halls where condolence books are available as well as other appropriate venues in the Greater Toronto Area including Roy Thomson Hall, the Omega Centre and the United Way walkathon.

September 24, 1997 - The Federal Government's "Millennium Task force", led by Deputy Prime Minister, "Herb Grey" consider the Heartfelt Project as a year 2000 Project, as proposed "Millennium Council of Canada". The MCC also submit a similar Heartfelt project proposal to the provincial government of Ontario.

Heartfelt Crests are distributed to GTA schools over the course of the year, at times in tandem with a musical/visual presentation focussing on the "Heart of Humanity".

September 7, 1998 - Heartfelt Crests are specially flown out for distribution at memorial services through the Canadian Prime Minister's Protocol Office. Local Members of Parliament donate Canadian flag pins for special significance. Proposal is published on the internet to establish the "Heartfelt Holidays" recognizing and exemplifying humanitarians and humanity.

Here and there Heartfelt Crests have also been distributed at funerals for family and friends where requested.

September 12, 2001 - Heartfelt Crests are delivered to Toronto City Hall to be shared with those signing condolence books for those tragically  lost on September 11, 2001.

November 26, 2001 -  A proposal is sent to Toronto Mayor Mel Lastman suggesting the establishment of the tradition of wearing Heartfelt Crests in September, as a symbol of remembrance and resolution. The proposal includes a request to use Toronto City Hall as a primary distribution point for crests in September of 2002.

November 30, 2001 - Garth Cole and Ritchie Sinclair take thousands of Heartfelt Crests to New York City for the "Canada Loves New York rally.